Oklahoma's Green Gold: The Rise of Organic XODX Cannabis
Like many of us, Travis Headd is tired of bad weed. In 2022, Headd brought Cheech’s Stash – yes, that Cheech, the only Cheech – to OKC to elevate his community’s standards for cannabis products. Not only did he bring Cheech’s Stash to OKC, he brought Cheech Marin himself to meet the people and connect with the community. Community has always been of the utmost importance to Headd and since then he’s paved his own path by creating XÖĐX (pronounced “eg·zaa·tiks ”), a brand that guarantees that you’re getting the best product no matter what you choose. How can he guarantee that? Well, the man has been around cannabis since he could take his first steps and has dedicated his life not only to selling the best products on the market but growing his own organic product.
Headd’s roots started in St. Louis, MO where his family would grow their own cannabis. “The plants and I are friends,” he says while recalling how he decided to make the life-changing pivot from pursuing professional football to becoming an organic grower. After creating some distance from his 420 roots (due to stigmas around drugs and sports), he found himself back in the fold with XÖĐX and wanting to address a large demand coming from people who were starting to explore cannabis products. The sanitized dispensaries run by businessmen who were just focusing on the bottom line brought a sense of disappointment to Headd. He found that their priorities were in turning over as much product as possible – even if that means turning over bad products. Instead of trying to play the same tired old game, he decided to get into the game by growing products that he would use himself
He sees the popularity of cannabis products as a revolution in the making and is more than happy to be a part of it. Again, community is at the forefront of everything Headd does with XÖĐX and he’s looking to create a space where people experience the best of the culture through the very best offerings on the market. “You can come to us with any ailment and we can find the perfect product for you because we’ve tried them all ourselves.”
XÖĐX will be hosted a block party in June at Legacy Grill and Bar by The Lake. The event will had live DJs and live music by Dough $o Fre$h and Headd’s very own eponymous band. Stay tuned for his next epic events and follow @xodx.buzz.